CSRSA General Session - Commercial Analytics
March 27, 2018
Speakers: George Staikos and Regina Malina - Equifax (Commercial Analytics)
Description:
This presentation will discuss commercial trends, commercial risk and marketing activities. Commercial credit adjudication is often a very manual process. There are few products in the market that enable consistent commercial predictive analytics and decisioning. Our new current commercial risk scores and attributes leverage industry trade data, SBB data public and filmographies data to provide the tools necessary to optimize these processes within the FI vertical.
Speakers:
George Staikos is Director, Commercial Market Vertical for Equifax Canada. George brings over 28 years of experience in sales and marketing from the technology sector with a primary responsibility for building and deploying Equifax’s marketing and product strategy for the commercial sector in Canada.
Clients include finance and insurance companies, manufacturers, capital leasing and financing companies, independent finance lenders, platform technology firms, and data partners. His strategies focus on bringing solutions to the market that address business challenges in the full Commercial Credit Risk lifecycle including client acquisition, risk modeling, origination, fraud, portfolio management, and collections. In his past, George has been President, Client Services at DMTI Spatial, VP Sales North America at Platform Computing, and National Software Sales and Marketing Manager at IBM Canada.
He holds an MBA from the Ivey Business School at Western University.
Regina Malina has been with Equifax Canada Co., the largest credit reporting agency in Canada since 2012, where she is currently Senior Director, Data & Analytics. In this role, Regina is responsible for all modeling, analytics and R&D initiatives, which focus on consumer and commercial domains with both risk and marketing business applications.
Regina’s background is in advanced statistical analysis, risk management, marketing analytics, campaign management and research with over 20 years of experience across various industries. She held senior analytics and customer and data insights roles at various organizations including Bank of Montreal, Loyalty One, Redwood Data Sciences, and Intact Insurance.
Regina brings knowledge from many industries including financial, retail, pharmaceutical, CPG and insurance. In her past roles, she developed statistical solutions, oversaw analytical risk and marketing projects, and implemented best CRM practices related to campaign management, business intelligence application and data mining, ensuring optimal targeting for marketing communications.
Location of General Meetings
Vantage Venues (formerly The St. Andrew's Club)
150 King Street West, Toronto, ON, M5H 1J9 (27th floor)Phone: 416-366-4228
(Sun Life Financial Building - NW corner King at York) View Map
